Listing Your Home – Part 3 Positioning Your Home to Sell The most important thing to remember is that your property is a product.  You will need to position it as such using packaging, target marketing, displays, pricing and advertising.  This segment will help you to see your home as a marketable product. Buyers believe they’ll know the house immediately when they see it so it is up to you for them to perceive it that way – and it starts from the moment they pull up to the property.   Your home becomes the most expensive product they’ve ever purchased.